Pricing · 202611 regions
Scaling a price-recommendation tool from one region to the whole country
80–90% of recommendations adopted · ฿1M+/month est. profit
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- Problem
- A daily pricing tool worked in one region, but scaling it meant handling 50–60K rows of order data every day.
- Action
- Automated the data flow with Excel Power Query and rolled it out to 11 regions and 24 plants. Added plant-level fill-rate views to tell true supply shortages (raise price) from single-plant gaps (send to inter-plant transfer).
- Result
- 80–90% of daily recommendations adopted, contributing an estimated ฿1M+ incremental profit per month.
Leadership · 2026Co-sponsor · 6 trainees
Coaching 6 management trainees to plan from the target and fix problems at the root
Kept a key account and protected ~฿1M in sales
Example of the rule I taught: if the initiatives don't add up to the target, it isn't a plan yet.
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- Starting point
- Field work moves fast, so the natural focus is solving today's issues quickly. The opportunity was to add one more step: making sure the same issue doesn't come back, and linking daily work to the sales target.
- Action
- I coached them to find root causes and to plan from the target: break it into initiatives with numbers, and check they close the gap. I gave guidance and contacts, not answers, and let them do the work.
- Result
- A major pork customer threatened to switch after its main plant closed and deliveries from the backup plant ran late. I brought the trainees together with the logistics and plant heads to find the cause and agree a fix. The problem didn't come back, the customer stayed, and about ฿1M in sales was protected.
SOP governance · 2025150 staff
Getting 150 field staff to actually follow SOPs
Staff skipping the exam cycle: ~40% → under 5 people
↓ lower is better
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- Problem
- SOPs existed but weren't followed. Reported data said zero mortality while actual survival was about 50%.
- Action
- Revised SOPs with experts and built a closed loop: exam, retraining, retest, plus weekly learning sessions. The first accountability policy was rejected; I came back with the data gap above and got HR and top management aligned.
- Result
- Staff not completing the cycle fell from ~40% to under 5 of 150. Separately, 80% of sites improved biosecurity audit scores within 3 months.
Risk tracking · 2025AppSheet
A risk tracker that made problems get fixed within a week
Risks still open after a week: 40% → 10%
↓ lower is better
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- Problem
- Field and lab teams flagged risks in chats and spreadsheets. Many were never closed.
- Action
- Built an AppSheet tracker shared by field and lab teams across 5 sites, with a weekly follow-up rhythm. Each week I also pulled growth, FCR and biomass data and flagged underperforming ponds to farm teams.
- Result
- Risks unresolved after a week dropped from 40% to 10%.
Harvest planning · 2025Team project · adoption on my farms
Turning an SOP formula into a tool farms used before every harvest
฿2–3M/year saved across 3 farms · later rolled out nationwide
Field data→SOP formulas→When & how much to harvest
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- Problem
- Each crop is harvested in 3–4 partial rounds. Misjudge stock count or size and ponds get crowded, growth slows, sizes miss spec and prices drop, with knock-on effects for plants and sales forecasts. The SOP had the right formulas, but decisions were usually made from experience.
- Action
- My teammates had built the SOP formulas into an Excel template. The next step was getting farms to use it. Each of us took the farms we were responsible for. On mine, I introduced it to the farm managers, trained them, worked through the numbers with them every week, and made sure it was used before every harvest.
- Result
- About ฿2–3M saved a year across 3 farms, then rolled out to farms nationwide.
B2B sales · 2024Territory
Growing a sales territory 2.5× in six months
Market share 60% → 75%, beating target
Monthly sales in territory
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- Problem
- Quotes started from floor price, margins were thin, and key accounts were at risk over late deliveries.
- Action
- Segmented customers by preferred size and buying behavior. Quoted at list price, with end-of-day discounts only to clear stock. Re-sequenced routes with logistics and checked key-account orders daily.
- Result
- Sales from ~฿1.2M to ~฿3M a month, +฿0.2M/month margin with no volume lost, and ฿0.3M/month in key accounts retained.
